Dramatic Spaces Home Staging and Design

I have been reading the book Nothing Down for Women: The Smart Woman’s Quick-Start Guide to Real Estate Investing, which I highly recommend, and the author Karen Nelson Bell says “in real estate investing, we are not in the house business, we’re in the people business.” This is so true in the home staging business as well.

As a home stager our objective is to solve problems.  The problem or the goal for most homeowners is to sell their home quickly for as much as they can in order to get on with their life.  It just goes without saying that in doing this we are making their life easier and making the whole process simpler.

Statistics show that predominately women are the ones buying houses.  She is the one who decides where the family lives.   Karen Nelson Bell says that 18% of first time home buyers are single women.  The advantage that women have when selling a house or in staging a house is that we know what we are looking for in a home.  We don’t like cold, impersonal vacant homes, but homes that we can see our family living in, homes that have a warmth, welcoming and relaxing atmosphere.  We want that emotional connection to the home.

Sure we want everything on our logical list, but when a house feels right, it just is. The way you create this for the buyer, again the woman, is to show the homes warmth and potential.  The details are what seals the deal.  The majority of home stagers are women.  We know what to pay attention to, what really captures our heart within a home.  Anyone who tries to tell you that their is no emotion in buying a home is wrong.

If you are selling your home and thinking of hiring a home stager, remember that we want to help you solve your problem. Whatever your circumstances or your budget your home stager wants to help you as a person deal with the selling process as efficiently and as effectively as possible. Home staging is a people business, not a home staging business.

Karen Nelson Bell’s book, with co-author Robert G. Allen Nothing Down for Women: The Smart Woman’s Quick-Start Guide to Real Estate Investing has a lot of great information and ideas on how to become financially free. It is written in bite size chunks for easy reading. It is for those who don’t have a lot of time for reading, but who want to have more time in life for the important things.